Founded in 1928 by Eugene Joseff, Joseff of Hollywood has been providing jewelry rentals to the movie studios since the Golden Era of Hollywood. With over 200,000 pieces in the studio collection, it was reported at one point that up to 85% of the jewelry seen on the silver screen in the 1930’s and 1940’s was provided by Joseff of Hollywood. Eugene and his wife Joan went on to create a retail line of jewelry “for every woman”.
Today, the company lives on, still owned and operated by the Joseff family. A large part of the rental collection is still intact, and the family continues Joseff’s work renting jewels for use in photo and film.